Why are public relations and branding listed together on our site?

Because the evidence shows that great public relations is what establishes brand, while advertising helps to maintain brand awareness and preserve market share.

We have extensive experience helping companies create brand, re-invent brand, save a brand, and maintain a brand. Using both traditional and interactive public relations strategies, we work with our clients to help them create their message, their identity, - their existence. And then we help them get recognized.

• Typically, we start with a detailed review of what your company wants to project to the public - unless your company already has an established brand. In that case, we suggest getting customer feedback about the current reality of your brand and use that as a starting point.
  
  
• We then create very specific media calendars using dynamic media planning software, direct relationships, and contacts within the press/media, as well as good old-fashioned guerilla techniques to build a plan for our clients' PR efforts. There's a lot more to it than just writing a few press releases and putting them out on the wire!
  
  
• Our process is a continuous one that plays in harmony with your marketing and advertising activities, to help reinforce the overall success of your company. Sometimes it's writing articles. Sometimes it's attending events on your behalf. Sometimes, it's sending really nice gifts to those who can make a difference in your coverage.

Whatever it takes, we’ll help you create a brand strategy from start through implementation.