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EaglePicher

EaglePicher, Incorporated, through it's subsidiaries, is a diversified manufacturer and marketer of innovative, advanced technology and industrial products for space, defense, automotive, filtration, pharmaceutical, environmental, and commercial applications worldwide.

The challenge was to provide the separate businesses the autonomy to market their individual products and services while consistently maintaining the company's brand message of quality and customer service.

Providing marketing autonomy
for each separate business while
maintaining brand integrity.

EaglePicher has three main operating businesses: Technologies; Filtration & Minerals; and Automotive. In order to integrate each of these very different businesses under one corporate brand, Rhino created a site that includes multiple navigation options. Additionally, a distributed content management system enabled domain experts within each unit to tailor their message to each unique audience.

 
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