Del Webb and Rhino continued their long-standing relationship to improve upon the success of the builder's existing web presence. The leading builder of active adult communities in the United States had noted a strong correlation between significantly shortened home-buying cycles and Del Webb home buyers first visiting the company's web site before visiting a Del Webb community. Del Webb and Rhino now needed a strategy to further strengthen the builder's target marketing and reduce the Del Webb buying cycle yet again. The result - a one-stop, virtual shop that allows the user to find, buy, close and service a new Del Webb home.

A one-stop, virtual shop that allows the user to find, buy, close & service a new Del Webb home

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