Client Objective

INTEGRATE ON- AND OFF-LINE BRANDING
Deregulation has created an extremely competitive playing field for utility providers. As one of the oldest utility companies in the southwest, APS understands the importance of improving customer service and creating a recognizable online brand.

Drawing from its current offline marketing palette, APS asked Rhino to create an effective interface that reflected the shared values of reliability, experience and hard work between the utility and its customers.

Rhino Solution

CREATE A PERSONALIZED INTERFACE
Rhino focused on creating a user experience that exemplifies APS core values.

The APS website has received the following recognition and awards:

• The American Business Award, for the second consecutive year because of its successful Web-based customer care program.
• By the New Energy Economy, a leading energy technology publication, as its choice for "Best Customer Service Web Site."
• By Andersen Consulting as one of the top 10 utility web sites in the U.S., United Kingdom, Australia and Hong Kong.
• Named "Best Energy WebSite" by the Web Marketing Association in 2002 and 2003.

User Experience Highlights: One-click access to accounts and personalized information Dynamic personalized community magazine On-line Bill Pay with a simple, common-sense bill presentation

Visit the Site